Our story is all about bringing yours to life. But how do we do that? Good question. Here, we offer a behind-the-scenes glimpse of the various printing methods we utilized to execute our latest direct mailer, “Isn’t it nice when you control the ending?” We start with an attention-grabbing concept. In this case, it’s about...
There’s a certain process to design and creativity that we tend to follow: research, plan, create, analyze. But what if we’re missing a step? Where does happiness play into the mix?
Narrative is what gives human experience meaning. Narrative is what triggers emotion, and empathy.
Here’s the thing: consumers crave stories, and the recent rise of “narrative branding” proves as much.
In any industry, as in life, the best way to reach hearts and minds is through a story well-told. A brand without a narrative is a brand without customers.